Strength First™, established in 2013 in Alejandro's parents' home garage, has become more than just a phrase or a name; it is a lifestyle. Strength First™ represents strength as a foundation for overall health and wellbeing. The original intent of Strength First was to cultivate a community of strength training enthusiasts and have a hashtag or space inside and out of social media platforms where we can connect and interact. Shortly after using the name and building a following, Alejandro learned just how strong the implementation of strength training was. Applying a strength protocol to your athletic and sports teams is necessary; however, building a solid focus on training strength among the general public is essential. Understanding how much more impactful this approach to exercise was to our general public broke the limitations of just what Strength First™ could be. Whether you are looking to get up out of your rocker and feel like you've dropped ten years, or you would like to gain weight or shed a few pounds, Strength First™ is here to accommodate and help you.